A Positive Deviant (PD) is someone who does the right thing for sustainability, despite being surrounded by the wrong institutions, the wrong processes and thoroughly uncooperative people.

Once a rare brave creature, now a growing band of PDs are creating a brilliant good news story. They are demonstrating to today’s panicking leaders that interconnected financial, ecological and social problems can have a happy resolution, if some basic sustainability principles are taken seriously.
This website is about how you can become a PD too (or polish your credentials!) wherever you are and whatever you do.
A couple of years ago I wrote a sort of DIY guide – The Positive Deviant: Sustainability Leadership in a perverse world. It will get you started. Here you will find some extracts, but mostly this is about put its messages into practice. All to build confidence (mine as well as yours!) that it is entirely possible to decide and act in a way that is are more likely than not to take us in a sustainable direction.